Financial feminism matters.
Finances for Feminists provides holistic financial education through a feminist lens.
With one-on-one coaching, we implement personalized systems for sustainable, behavioral change.
We believe when you cultivate financial wellness you will own your financial future with clarity and confidence.
My Philosophy
Personal finance is a feminist issue. Without a positive financial outlook, women lack agency to control their choices, their future, and their lives. While so much work is needed on a macro level, we can also each take action toward our own financial empowerment.
My coaching style is warm, collaborative, and nonjudgmental. There is already too much shame and regret swirling around our thoughts about money. You won’t get any of that from me. Instead, our conversations will be open-minded and future-oriented. I seek to motivate, encourage, support, and help you be accountable to yourself!
We’ll work together to identify your financial stressors, current obstacles and any money attitudes you want to change. I’ll be there to support you and guide you through the process while providing concrete and practical ways to reach your goals. Most importantly, at the end of our sessions you’ll walk away with a concrete action plan and leave behind the old shame and guilt.
“I knew that my finances had had an impact on my well-being, but I didn’t realize the gravity of that impact until I reached the final stretch of the Finance Fundamentals course. I began to feel lighter, more curious about money management, even a bit energized! Thank you, Ariel, for your committed, caring, non-judgemental coaching.”
My Story
Growing up, I was a nerd about money — I collected Beanie Babies and even created a spreadsheet to track their value. At the time, my ambitious plan was to use them to pay for college (spoiler alert: not a wealth-building financial strategy!). I felt a sense of empowerment from setting aside my babysitting wages and watching my savings grow.
Somehow, by the time I hit the job market, that confidence and excitement had slipped away. Even though I’d studied economics at Wellesley and was rising through the ranks of management in a software company, I couldn’t bring myself to check my credit score or look too closely at where my money was going each month.
I felt like I should have a plan for my money, but it never quite made it to the top of my to-do list. To be honest, I avoided it.
In conversations with friends and peers over the years, I had noticed I wasn’t alone. Many were navigating not only financial challenges like student debt or saving for a home, but the emotional weight of money narratives that left us feeling shame and guilt.
I realized that true financial wellness requires more than just financial literacy—it also requires addressing the emotional side of money. Money is deeply personal and emotional, and that’s okay! However, to be financially whole, you need both halves: the tools and strategies to manage your finances effectively and the emotional clarity to align your money decisions with your values and goals.
When I got married, the challenge of intertwining our finances convinced me to shake off the status quo. What a change! With plenty of research, conversations, spreadsheets, and an action-packed Money Power Hour each week, I took action. We clarified our financial goals, and I charted a course for us to achieve them.
I’ve let go of the passive, back-of-my-mind worries, because I have an active sense of control.
As a Certified Financial Education Instructor, I am committed to bringing this feeling of ease and confidence to as many individuals as I can. My approach integrates practical tools—like budgeting templates, retirement calculations, and personalized action plans—with emotional support to help you gain financial clarity. I bring expertise, accountability and camaraderie to this process, so you have someone you trust to guide you toward your own vision of financial freedom.
This is my story. If you are feeling shame or confusion around your money, you’re not alone. Learning is an ongoing process, and it’s never too early or too late to start taking ownership of your financial future. I’m here to support you so you can have your spending align with your values, feel empowered about your financial future, and have an encouraging guide through the process.