What if you felt empowered by your money?
What if thinking about your financial future made you feel calm and confident? That’s not the world most of us live in. But with guidance, I know you can get there!
I’m Ariel, the Founder of Finances for Feminists.
I hear from individuals everywhere who are grappling with uncertainty and anxiety about their finances. Do any of these statements ring true for you? Are you…
Unsure about where your money should be and what it should be doing? High-yield savings? Cash? Investments?
Unclear about what financial goals you should be working towards? How much is “enough” retirement savings?
Guilt-ridden over self-care expenses or buying that latte? Hint: Chances are you don’t need to be.
Ashamed that you are too old or too young [or insert your limiting belief] to not have a financial plan?
Uneasy about speaking with the man in the suit at the bank about your finances? Is there someone who can speak to me without using a patronizing tone?
Confused about how to prioritize your financial goals? I want to invest/save/spend but I also have student debt/credit card debt/other competing priority? What should I tackle first?
Sound familiar? And that’s just what we actually say aloud. A study by Merrill Lynch found that 61% of women would rather talk about their own death than discuss money.
For many of us, financial planning is uncomfortable, or it’s not intuitive, or it feels like if we can’t do it perfectly, it’s not worth trying. But it doesn’t have to be that way!
I want to show you a new path forward.
My Clients Say…
“Ariel is absolutely wonderful to work with! She has created a safe welcoming space, free of judgement, in which her clients can learn to better manage their finances. Her process is thorough and she is knowledgeable, warm, and encouraging.
By addressing the emotional and practical aspects of money, she helped me build my confidence, both in the day-to-day and long term.
I came in feeling nervous and inadequate and left with a sense of empowerment and clarity around my finances. I have no doubt that her coaching will have a lasting positive impact on my future.”
— Jess W.
It’s time to let go of the shame and guilt and take control of your financial future.
My three month signature coaching program, Finance Fundamentals, breaks down the personal finance basics into 6 key modules. It includes 9 (one-hour long) direct financial coaching sessions that target your specific financial goals and situation. You’ll get clear on your financial picture, articulate your goals, spend with intention, boost your credit, understand basic retirement and investing, and more!
Tell me more!
Finance Fundamentals Coaching Package
In the Press
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CNET Rate Cuts Feature Article
Read my take as a featured subject matter expert about More Rate Cuts on the Horizon in 2025 and how to maintain a solid financial plan.
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Little Local Conversations
Podcast host Matt Hanna and I chat about:
—The feminist lens of my business and branding,
— How political, societal, and individual aspects of personal finance drive my coaching,
— Why it’s okay to buy that latte, and more.
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Understanding Investing Principles
Check out my LinkedIn Live conversation with career coach Lauren Young Durbin. We tackle issues such as common investing pitfalls, how to think about stock market volatility, and more.
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Conversations with Seven Sisters Podcast
On the episode, Jen and Ariel get into the top financial issues facing women today, why she started Finances for Feminists, how to address the pay gap and motherhood penalty in your own career, and much more.
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Guest Podcast Feature
I had a wonderful conversation with Nicole on her podcast! We dug into a wide range of topics from my Finances for Feminists origin story to societal and historical barriers to financial wellness.
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Bold Journey Interview
The online publication Bold Journey recently interviewed me. I was honored to be nominated and interviewed by them.
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LinkedIn Live Conversation
I loved getting the chance to chat with fellow Wellesley Alumna and career coach, Lauren Young Durbin, about all things personal finance! Tune in to hear our conversation and learn more.
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Local News Feature
Watertown News featured my workshop on Demystifying Personal Finances.
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Guest Podcast Feature: The Get Lively with Jan Show
Fellow entrepreneur Jan Taylor and I chat all about my business journey, the ups and downs of entrepreneurship, and more!
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Wellesley Alum Spotlight Feature Interview
It was an honor be featured in the Wellesley Alum Spotlight Series! Thank you to Lizzy Laferriere (Class of 2010) for her thoughtful interview.
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Speaker Event: A Clear Path to Financial Empowerment
The Wellesley Career Education Department invited me to speak at their event for graduating seniors. I presented a talk on A Clear Path to Financial Empowerment. Interested in hiring me as a speaker? Email hello@financesforfeminists.com.
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Podcast Interview: Wellesley Made
Wellesley Made founder Stephanie Christie and I talk about how I got started, the systemic and individual challenges women face with money, and how my coaching services help women gain clarity and control of their finances.
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Watertown News Feature
Watertown News highlights my Make Money Work for You investing webinar.
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Financial Wellness Guest Feature: Getting to Good Enough
In my conversation with hosts Janine Adams and Shannon Wilkinson we discuss financial wellness and I share a quick and easy exercise to help you spend more mindfully.
Why Ariel?
I come to this work as a feminist and Certified Financial Education Instructor℠. I previously worked as a senior executive at a Boston-based software company, and I studied economics (and, as it happens, art history) at Wellesley College. My passion is working with individuals and couples to help them take control of their finances and be in charge of their financial well-being. I’m especially committed to supporting those who have felt left out of the financial conversation, ensuring everyone has the tools to make informed, confident decisions about their money.
